FOR IMMEDIATE RELEASE
CONTACTS:
Katie Benson
Jones Radio Network
303-78408378
kbenson@jonescorp.com
Bill Troy
RadioResearch.com
614-231-7135
bill@radioresearch.com
JONES RADIO NETWORK AND RADIORESEARCH.COM TO
LAUNCH JONES RESEARCH NETWORK
ENGLEWOOD, CO (January 30, 2001) -- Jones Radio Network (JRN) and RadioResearch.com have announced a joint venture to launch The Jones Research Network, a new syndicated Internet-based music and perceptual research system.
The Jones Research Network is powered by RadioResearch.com, the radio industry's leader in Internet-based research products. The key differences between the Jones Research Network and RadioResearch.com's other music testing products for radio are: 1.) by participating in a syndicated research network, the costs to the station will be less, and 2.) the Jones Research Network is available in exchange for barter.
"Even though Internet-based research for radio stations costs considerably less than traditional phone or auditorium methodologies, there are still many stations who don't have a sufficient cash budget to be able to afford it," said Bill Troy, President of RadioResearch.com. "The Jones Research Network provides them with a perfect way to stay on the cutting edge and get started painlessly. It's a great concept and we are really excited that we are able to team up with the Jones team to make it available."
Stations utilizing the Jones Research Network receive five key benefits. They include - 1.) regular weekly testing of titles, 2.) a much larger sample on a weekly basis than is possible with call-out research, 3.) no national results, only results from each stations listening audience, 4.) no tie in with record companies, it is pure listener research, 5.) it is available in exchange for barter, there is no cash outlay.
"We have been working on a research-for-barter concept for some time now, and RadioResearch.com is the leader in Internet-based research. Radio stations need content for their websites to encourage return visits, and at the same time, we're able to offer up a product which helps the stations tune their programming for their individual markets," said Phil Barry, VP/GM of Jones Radio Network. "We're extremely pleased that Bill Troy and his group chose to create this venture with Jones."
Jones Research Network also provides listeners a powerful reason to regularly visit their local station website by giving stations the option of referring to the weekly music testing as "participating in the stations listener panel." The look of the product is customized to fit the station's website.
About Jones Radio Network and Jones Media Networks, Ltd.
Jones Radio Network is the radio programming subsidiary of Jones Media Networks, Ltd. Jones Media Networks, Ltd. owns and operates a network radio programming business, two cable television networks and a complementary Internet business. The Company currently broadcasts to more than 60 million weekly radio listeners and delivers programming to over 35 million households with Product Information Network and serves 15 million subscribers with Great American Country (GAC). As a complement to its programming businesses, JMN owns and operates an advertising sales business and provides satellite services to facilitate the distribution of its programming and that of other companies.
About RadioRearch.com
RadioResearch.com invented Internet-based research for radio stations in 1997 and remains the worldwide leader in the field to this day. The company currently conducts over three million listener music surveys per year for radio stations in seven languages on four continents. In addition to music surveys, RadioResearch.com also provides stations with online focus groups and perceptual studies.